"Le Chocolat Maxime Frédéric at Louis Vuitton" celebrates its world premiere at Marina Bay Sands in Singapore.
In 2022, Maxime Frédéric, Chef Pâtissier at Cheval Blanc Paris, began his adventure with »Louis Vuitton« by opening a Louis Vuitton café and chocolaterie in Paris. The journey continued in Courchevel in winter with the opening of the temporary »Le Chocolat Maxime Frédéric at Louis Vuitton« pop-up.
With the launch of »Le Chocolat Maxime Frédéric at Louis Vuitton in Marina Bay Sands, Singapore«, the famous chocolaterie makes its debut outside French borders.
Some of the raw materials for the sweet works of art come from Maxime Frédéric's farm in Normandy, where he breeds different breeds of chicken and grows a special type of hazelnut. For the ingredients that are not produced on his farm, he carefully selects the best sources, including milk from friendly farms. The chocolate comes from small farmers in Vietnam, Peru, Madagascar, the Dominican Republic and São Tomé.
The chocolates are made in the heart of Paris, overseen by the critical eye of French chocolatier Nicolas Berger. Similar to the production of suitcases and trunks, the manufacturing process for chocolates requires special know-how and craftsmanship.
Inspired by the iconic codes of Louis Vuitton, Maxime Frédéric uses creative techniques to produce the exquisite chocolate specialities by hand. "We began to see many similarities between our work in the patisserie and the work of the craftsmen in Asnières, be it a woodworker or a locksmith for the suitcases. It's about craftsmanship, and that's completely in line with our work as artisan patissiers, bakers and chocolatiers," says Frédéric.
His main creation - Vivienne on Malle - is inspired by the Vivienne Music Box. When set in motion with a simple turn of a chocolate key, Vivienne pirouettes on the chest. This is intended to express the technical skill and creativity of Maxime Frédéric, who has perfected the art of constructing complex chocolate mechanisms.
Also in the repertoire: the chessboard-shaped Monogram Flower bars, chocolate bars and filled drink bars. Maxime Frédéric has also created the Saint Valentine filled heart especially for Valentine's Day, consisting of five heart-shaped pralines in three delicate flavours: Pistachio, Almond and Hazelnut, available in limited quantities.
