This hotels marks the occasion ...

This hotels marks the occasion ...
Premier Inn / photo provided

Hotel rebrands as Corr-Inn-nation to mark special weekend

Premier Inn near Tower Bridge is renamed in honour of the coronation of King Charles III.

Busts of the new monarch in chocolate, pop-up pubs, various Coronation-inspired food and drinks have been the order of the day in the build up to the big event when King Charles III is crowned at Westminster Abbey, and now a renamed central London hotel – the Corr-Inn-nation.

It may not roll off the tongue but bosses at Premier Inn wanted to do their bit for the event with a renaming of their London Bank venue, the new name complete with its own guard at the entrance. The hotel chain’s temporary name change at the site on St Mary at Hill, near London Bridge, comes after research by Premier Inn showed that around 17 per cent of the population were planning on visit to London to mark the occasion.

“It promises to be one of the city’s biggest days of the year, and we wanted to mark the occasion in a special way by re-naming one of our central London hotels for the special event,” said Simon Ewins, managing director at Premier Inn.

“As some of our hotels near the coronation route are selling out in minutes and many of our hotels expected to be really popular, we’re looking forward to welcoming lots of well-wishers to our venues in the capital over the weekend.”

Those staying at the Corr-Inn-nation over the Coronation weekend can also request a special ‘Royal’ robe by emailing coronation@premierinn.com

Adam Murray
Adam Murray
Author
Find out more